Learn

AI Search Readiness, explained

Plain-English guides to getting your site read, understood and recommended by AI answer engines — ChatGPT, Perplexity, Claude and Google AI. No hype; just what actually matters.

How to show up in ChatGPT (and Perplexity & Google AI)

How answer engines pick sources, the 5 things that move the needle, and what to ignore.

What is Answer Engine Optimization (AEO)?

AEO vs SEO vs GEO, how AI answer engines pick which sites to cite, and a practical seven-point checklist.

llms.txt, explained — and whether it actually helps AI search

What it is, what goes inside it, honest evidence on whether it moves AI visibility, and how to ship one.

AI crawlers & user agents: the complete reference

Every major AI crawler — GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended — with its user-agent token and how to allow or block it.

AEO for Webflow: make your site readable by AI search

What Webflow does well for AI readability, the gotchas to fix (structured data, robots.txt, custom JS), and a Webflow AEO checklist.

Why isn't my site showing up in ChatGPT or AI search?

The five fixable reasons AI assistants ignore your site, in order of likelihood, with the fix for each.

AEO for Shopify: get your store recommended by AI

What Shopify does well for AI readability, the gotchas (incomplete product schema, duplicate descriptions, app-trapped content), and a Shopify AEO checklist.

AEO for Framer: make your site readable by AI search

What Framer does well for AI readability, the gotchas (structured data, CMS metadata, custom-code embeds), and a Framer AEO checklist.

AEO for Ghost: make your site readable by AI search

Ghost is one of the best platforms for AI readiness out of the box. How to max it, the gotchas (paywalled content, theme schema), and a checklist.

AEO for Squarespace: make your site readable by AI search

What Squarespace does well for AI readability, the gotchas (limited structured data, text in images), and a Squarespace AEO checklist.

AEO for WordPress: make your site readable by AI search

WordPress can be excellent for AI readiness, but it depends on your setup: SEO plugin schema, the indexing toggle, page builders, plus a checklist.
Audit your site free →