Framer publishes server-rendered, static HTML on a fast global CDN, so an AI crawler sees your real content on first load without running JavaScript. Markup is clean, HTTPS is default, and Framer auto-generates your sitemap.xml and robots.txt and allows crawlers by default, so access is rarely the problem. Each page also has built-in meta title, description and Open Graph fields. The crawlability and extractability fundamentals are handled for you.
1. No structured data by default. Framer does not output schema.org JSON-LD on its own, and structured data is the most common AI-readiness weak spot. Add it with a custom code block (Site Settings or Page Settings, in the head). Organization on the home page, Article on posts, FAQPage where it fits.
2. CMS collection pages. One collection design serves many pages, so it is easy to ship dozens with thin or duplicate metadata. Bind unique meta titles and descriptions to CMS fields, and write genuinely distinct copy per item.
3. Content inside custom-code embeds. Normal Framer elements, effects and animations keep your content in the HTML, which is fine. But anything you load through a custom-code embed or third-party iframe can be invisible to crawlers. Keep the words you want quoted as real Framer text.
4. The staging subdomain. Publish to your custom domain and make sure your canonical points there, not at the .framer.website staging URL, so engines index and credit the right address.
5. Style over substance. Framer makes beautiful, image-heavy pages easy. Make sure the actual answer a buyer is looking for exists as readable text, not only inside a graphic.
1. Confirm AI crawlers are allowed (they are by default; verify with a checker).
2. Add schema.org JSON-LD via custom code (Organization, Article, FAQPage).
3. One clean H1 per page, with a logical heading structure.
4. Set a unique meta title, description and OG image per page, and bind them on CMS templates.
5. Keep the substance as real text, not trapped in images or embeds.
6. Canonical to your custom domain, and add an llms.txt if you have docs.
Across the 154 leading sites Oraql audited for our 2026 State of AI Search Readiness report, the average score was 80 out of 100, and the biggest gaps were structured data (37% of available points) and answer-ready content (45%). Framer handles crawlability and speed for you, so those two are usually where a Framer site has the most to gain.
Oraql gives any URL a 0-100 AI Search Readiness score, an A-F grade, and a prioritized fix list across the seven signals that decide whether ChatGPT, Perplexity, Claude and Google AI can read and recommend you. Free, no signup. Run it on your Framer site and see exactly what to fix first.
Related: AEO for Webflow · AEO for Shopify · why your site isn't in AI search